• What We Do

    Work Of Merit understands modern Marketing, serving as a collaborative extension — or overflow resource — to in-house agency services, allowing them to engage in larger, more technical projects.

  • Marketing Partner

    Our services extend the offerings of Advertising agencies & Marketing teams. We don't "do marketing" — we are a catalyst to maximizing digital marketing strategy.

    • Brand Evolution

      Refreshing and standardizing your brand identity across the digital landscape.

    • UI/UX Design

      Informed and intentional design to drive user engagement at various touchpoints.

    • Copywriting

      Creative & functional copywriting, optimzed for conversion.

    • Website Builds

      Mobile-first, performant, custom websites to support marketing and sales.

    • Audits

      Thorough full-stack audits. Data, insights, actionable recommendations.

    • Optimization

      Websites tuned and optimized for performance, SEO, AEO/GEO, Accessbility.

  • eCommerce

    As eCommerce becomes more sophisticated, it brings us a lot of options — sometimes too many. We help brands navigate and implement eCommerce solutions that suit their brand voice, their specific operational requirements, and their customers' needs.

    • eCommerce Consulting

      From technology considerations, to flow automation, and all that lies between.

    • Set-up & Configuration

      eCommerce has a lot of moving parts, all of which we are quite familiar.

    • Custom Theme Builds

      Everything from light customization to complete ground-up technical builds.

    • Integrations

      Making disparate systems "talk" to each other about the right things at the right times.

  • Contact us if you are interested in boosting your eCommerce sales with our Performance-Based Pricing program.

  • CRMs & ESPs

    Work Of Merit has managed and maintained CRMs & ESPs for clients at the scale of Fortune 100 to solopreneurs for over 10 years. Our platforms short list: Salesforce Marketing Cloud, HubSpot, Klaviyo, MailChimp, and Salesforce Pardot.

    • Content Strategy

    • List Segmentation and Hygiene

    • Send Scheduling

    • Engagement Insights

    • Responsive HTML Emails

  • Research & Optimization

    We believe in challenging assumptions via multiple data sources to inform any approach. We live in the cycle of: Metrics-informing actionable efforts, measurable changes triggering measurable outcomes, repeat.

    • Data Analytics

    • Behavior Analytics

    • Competitor Analysis

    • Content Audits

    • Technical Audits

    • Design Audits

    • UI/UX Systems

    • Complete SEO

    • AEO/GEO/AIO

    • Content Optimization

    • Conversion Rate Optimization

    • A/B Testing