xGraham Lambertson | Work Of Merit Graham Lambertson - Work Of Merit

  • Graham Lambertson

    Founder, Work Of Merit

  • Background

    Graham earned his BFA with honors from University of Houston and started his professional journey delivering online training within the Oil & Gas and Healthcare sectors.

    After moving to Austin, working at notable Marketing and Advertising agencies such as Avenue A Razorfish and Proof Advertising, and taking a year off to travel aimlessly around the world, Graham co-founded small Marketing agency.

    In 2019, he founded Work Of Merit to focus on providing full-stack services to Marketing teams and Agencies through which he has earned the trust to support clients such as TikTok, Circuit Of The Americas, milk + honey, MML Hospitality, and Amy’s Ice Creams.

    Graham's extensive technical background includes disciplines in performance optimization, eCommerce, complete SEO/AEO/GEO/AIO, CRM automations, project management, and leading diverse, distributed teams.

  • Focus Areas

    • Web Strategy Consulting

    • Data & Behavior Analytics Audits

    • AEO/GEO/AIO Audits and Optimization

    • SEO Audits and Optimization

    • User/Customer Experience (UX/CX)

    • eCommerce

    • Website Creation and Optimization

    • API Integrations

    • CRM/ESP Integrations & Management

    • Responsive HTML Emails

    • Managed WordPress Hosting

  • Trade Tools

    • Shopify

    • Webflow

    • WordPress

    • Framer

    • Salesforce Marketing Cloud

    • HubSpot

    • Klaviyo

    • MailChimp

    • WP Engine

    • Google Analytics (GA4)

    • Google Tag Manager

    • Microsoft Clarity