• Graham Lambertson

    Founder, Work Of Merit

  • Background

    Graham earned his BFA with honors from University of Houston and started his professional journey delivering online training within the Oil & Gas and Healthcare sectors.

    After moving to Austin and working within notable Marketing and Advertising agencies such as Avenue A Razorfish and Proof Advertising, Graham co-founded a small, full-service Marketing agency.

    In 2019, he founded Work Of Merit to focus on providing full-stack online services to Marketing teams and Agencies through which he has earned the trust to support clients such as TikTok, Circuit Of The Americas, milk + honey, MML Hospitality, and Amy’s Ice Creams.

    Graham has extensive experience with web development & performance optimization, eCommerce, CRO, complete SEO, project management, marketing automation, and leading diverse, distributed teams.

  • Areas Of Focus

    • Web Strategy Consulting

    • Data & Behavior Analytics Audits

    • AI-based Audits

    • SEO Audits and Optimization

    • User/Customer Experience

    • eCommerce

    • Website Creation and Optimization

    • API Integrations

    • CRM/ESP Integrations & Management

    • Responsive HTML Emails

    • Managed WordPress Hosting

  • Trade Tools

    • Shopify

    • Webflow

    • WordPress

    • Framer

    • Salesforce Marketing Cloud

    • HubSpot

    • Klaviyo

    • MailChimp

    • WP Engine

    • Google Analytics (GA4)

    • Google Tag Manager

    • HotJar

    • Microsoft Clarity

  • What We Do

    Work Of Merit is an award-winning, data-driven partner to marketing teams and agencies.

  • Partnerships & Creds

    Work Of Merit is a Shopify Partner, a WP Engine Agency Partner, and Google Analytics Certified.

  • Work Of Merit logo

    © 2025 Work Of Merit. All Rights Reserved.